POTLUCK (GS&P)2024. Branding.
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I was asked to create the logo for year 2 of The Academy at Goodby Silverstein & Partners. 2024's class is titled Potluck, and I aimed to create a logo with various unique typefaces representing the diversity of personalities found in The Academy. The variety in self and expression is also reminiscent of the many different food options you would find at a potluck. The smiley icon represents the magic of The Academy, similar to the excitement of attending a potluck.
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